Friday, May 4, 2012

How to increase the speed of your site for SEO

Faster website can rank better

Help your website be faster than this snail. (Photo from Flickr CC by Randy Son Of Robert.)Having a fast site - or at least a site that is no slower than the average - it can help you gain or maintain good search engine rankings and traffic to your website.
Some statistics are appalling:
  • 47% of consumers expect websites to load in 2 seconds or less resource
  • 40% of people abandon a website that takes more than 3 seconds to load source
  • 1 Second delay in page response can result in decreased 7% conversions (sales, sign ups, etc..) source
  • Delay 100 milliseconds on Amazon.com due to 1% decrease in revenue. resource
Site speed refers to how quickly all the elements of a web page - its text, pictures, video clips, etc. - appear in the web browser window after someone clicks on the link to the page, or type the URL into the browser navigation bar.

Early in 2010, Google added site speed web site ranking algorithm . now website loading speed is one factor of about 200, which helps Google determine which sites the highest ranking in results for certain search terms. means that the speed of the site must be considered when you are working on your website search engine optimization ( SEO ).
Google adds site speed because the sooner the better websites for people, and I want the results to be of high value to searchers.

edit First: Check out how fast your website loads

Using this free tool to check how long it takes to open your web site into a browser window:
  • Pingdom to test the speed of the site is a popular tool to check the load time of the web site. It's easy to use.
  • Google Webmaster Tools has a section with information on the speed of your website, from a source that might be the most important. Once you have logged in to Webmaster Tools, click the "Laboratory" on the left, and then "Performance website."
  • WebPageTest.org Web site performance test lets you check the speed and performance of your website in various web browsers such as Firefox or Internet Explorer 7. It also allows you to test how your site performs in different geographical locations.
  • GTmetrix.com website speed test page incorporates information from the speed of Google and Yahoo! YSlow in a nice presentation with a list of things you can do.

what has been regarded as a "Quick" Website?

To give you an idea, Alexa says that Facebook.com takes more than 2 seconds to load, and 70 percent of the site faster. (See picture at right). Alexa.com (visit) provide traffic statistics for most of the world over million websites. If your site is in a group, you will find some good information about your site on Alexa, and you can compare your site to others in the millions.
In general, a web site that contains in 2 seconds or less is doing well. sites load within 2 to 5 seconds is not fast, but it's probably good enough.
A website that takes more than 5 seconds to load may annoy some visitors. The longer it takes to load a website, the more likely the site will hurt the standing with Google. giant search site speed as a factor considered when ranking web pages in search results .

How can I make my website load faster?

Here are some relatively simple and quick fixes to speed up your website.
Some of these things you can do yourself. For the rest, your hosting company or a person or company that makes your web site for you to be able to make this change is quite easy for you.

# 1 Website compression

Compressing the content of your website - use gzip compression, for example - can help reduce the time it takes your webserver to send content to your website visitors.
Compression affects the text elements of the site-HTML, javascript and CSS-and speed up the time it takes them to load. For more information on the website of compression and how to do it, read the article on compression .
Compression does not affect the picture on your web site though, so read on.

# 2 Optimizing images

a) Do not use images larger than necessary
Do not use large images. Yeah, you can set the width and height in the HTML to 100 pixels by 100 pixels, if that is the size you want to display - but the site is still going to bring the big picture that includes slowly. If you want to display an image that is 100 pixels by 100 pixels, use the image size, or scale down large images before putting on the web page.
I asked the AboutUs community members to share their experiences with compression tools. Mus Ed Deals2Save.com recommended tool he used to optimize images for load speed: Smush.it , available at Yahoo .
b) choose the best file format
Image file format can help you or hurt you. Did not use JPG files unless you want to include a photo with a large number of colors. For most images, use GIF or PNG file is usually fine, and the type of file load faster.
  • GIF is great for images with few colors - for example, most of the company's logo.
  • PNG is a specific file format for the web site. Image PNG has good quality, but sometimes they do not display in Internet Explorer 6.
  • JPG is a traditional and common file format for photos. JPGs well if you really want a very detailed and might be slow-loading photos for some reason.
c) do not use the pictures if you do not need
Your logo or photo should be included as an image - there is no other way to convey them to the visitors of your site. however many sites put things like telephone numbers, addresses or other text into the image, although this is not required. And really , not a good practice. Picture not only slow to load, they are also basically invisible to search engines, unless they include descriptive alt text . Search engines can not "see" the information in the picture, so use text to convey information that can be given as text.
d) not photograph half-reference
Having the HTML code on your web page that includes <img> tag that does not specify the source image is like saying someone "Hang this picture on the wall, please" and did not provide a picture. they'll probably stand there confused for a moment, and that is what can be occurs in the web browser tries to load your web pages.
This is what it looks like HTML code for <img> tag without a source:
<Img src = "" />
Tag formatted correctly and <img> which must include source image like this:
<Img src = "NameOfImage.jpg" />
AboutUs site reports will check your web page for every image that does not specify the source so you can easily repair or delete them.
e) include the width and height dimensions
When a web browser loads the assets and code to make a web page and come up to display images that do not specify the width and height measure that should be displayed in the web browser to stop loading the entire web page and wait for it to finish loading images.
If the tag <img> include width and height attributes in the HTML specification drawings, then it will have to wait and can continue loading the entire web page at the same time.
Want to know which pages on your website have images that do not specify the width and height? manually you can see, or report the site can do for you.

# 3 Put your code to Optimum

Placing style sheets (CSS) near the top and near the bottom of JavaScript coding for each of your web pages can improve the perceived speed of the web site for human visitors.
When someone directs a web browser to a web page, the browser from the code and works its way down. Sheet style is one of the pieces that are more important for human viewers, because they determine how the site will look. Thereafter, the content of your website will actually load fast enough. It's as if the style sheet set the framework, and then load the content into the framework.
JavaScript - or <script> Tag - providing things like interactive features or actions that your viewers will not notice unless they take action on the web page. So allow JavaScript to load the last means your visitors see everything on the page is a visual, even when JavaScript is still loading. soon as visitors view your pages loading faster than it really is.
Why is this important? Because people can not wait. If a web page looks very slow, they are more likely to leave.
Want to know if your website has CSS or JavaScript in the wrong place? AboutUs site reports will warn you every page that requires attention.

# 4 Remove the unnecessary external code

Many sites have some code whose purpose is to draw something from the services that are beyond their control. For example, a web site can use:
  • "Share" button from services like AddThis
  • E-commerce shopping cart provided by other companies
  • A widget that displays your latest tweets on Twitter.com company
The code for Google Analytics can also slow your site down a bit, although insight you will get from using analytics is usually greater than this slight disadvantage. I recommend that you take advantage of the other speed improvements, and maintaining analytics.
It is wise to check the speed of the external features on your site. If you do not use a feature, or if it is a minimum value for the business and your website, you should delete it.
Want to know if your web site pages use a lot of JavaScript? Reports website will warn you every page that references more than 3 external JavaScript file.

# 5 Use ETags

ETag is how browsers identify if a web page has changed since the user last visited the page. If someone visits a web page that has ETag, the next time they visit a web page the browser will first check the HTTP header for the new ETag. If the web server is returning a new ETag, this indicates that the page has changed and the browser needs to download it again. If ETag does not change, the page can be loaded much faster because the browser can use the content has been cached - or recalled and saved.
ETag is a great way to make your site load faster for your repeat visitors, but that does not make your web page load faster for people who have never been to your website.
ETags served by your web server, and web server configuration to serve different ETags for each server. ETags To set for your web page, you should talk to your webmaster or hosting company.
Do not know if your website using ETags? Reports website will tell you which pages on your web site does not make use of ETags, plus much more to help the speed and website ranking in search engines.

# 6 Getting specific recommendations to improve site speed

Google Webmaster Tools' section about site speed
  • If you use Google Webmaster Tools to your site, you can find out how fast your site loads for Google. (See picture at right). You'll also find some common technical suggestions to improve your site performance, speed or both.
  • If you browse the web using Firefox and have the Firebug add-on, you might find Yahoo's YSlow and Google page speed extension helps. while you view a web page, you can click on this extension for interesting information on why web pages are slow, and get ideas to improve the speed.
  • Google introduces new tool on March 31, 2011 called page speed online . It analyzes the speed of web pages and mobile version of the page-and provide suggestions to improve their load time.

# 7 Getting better website Host

'
Really, the best thing a person can do to speed up their websites is to have a site that is hosted on the operator who knows what they are doing.
 '
- Karl Matthias , system administrator at AboutUs.org
For most websites, many factors can accelerate website - or slow down - are in control of the company that hosts the site. This is why it is very important to have a competent host who responded quickly when you have questions or concerns.
If your website is loading too slow, you might want to look at your hosting company's first service. You may want to consider upgrading to a better hosting package with your current hosting company, if the package included promises better speed improvement. Otherwise, move sites to the hosting company to offer a better reputation or both.
Note: Depending on the type of website software you're using, not every host or hosting plan will be able to accommodate your site. Before you switch, make sure the company and hosting package that you are considering can handle everything on your web site.
Some good hosting company:
For the more technically inclined, consider Amazon EC2 , Mobile and Linnode .

How do I make this change?

You can apply some of the above suggestions yourself through the system you use to edit your website content.
If you're using WordPress, W3 Total Cache plug-in may be the do-it-yourself is good.
For anything you can not do yourself, ask your website hosting company or a person (or company) that makes your web site for you.
Want more? For more complicated and technical methods to speed up your website, see the list of rules for the performance of the Yahoo and Google articles about website speed .

 Best Regards,
Owner JasaKoe.Com – Service With Your Choice,
Facebook : http://facebook.com/jasakoedotcom
Twitter : http://twitter.com/jasakoedotcom
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